Royal Oak Offshore Lebron James








LeBron James x Audemars Piguet: Royal Oak Offshore Watch Launch

CHALLENGE

-A 3-year collaboration between LeBron James and Audemars Piguet culminated in the release of a new watch – The Royal Oak Offshore LeBron James.

-As each exclusive piece retailed for $51k+ with a 600 limited edition run, the launch required nothing less than perfection.

-Havas Events NA was to give homage to the meticulous details that go into the crafting of an AP timepiece, while giving a huge nod to the Miami’s decadent and elevated lifestyle.

SOLUTION

-Havas Events NA orchestrated an epic reveal incorporating state-of-the-art technology.

-We combined theatrics and video to ramp up to LeBron’s arrival, seamlessly blurring the lines between virtual and real time.

-LeBron’s car drove to the venue for a live on-screen to off-screen moment, showing a connection from virtual screen to physical reality.

-To display fine craftsmanship, LeBron’s limited edition watch built itself on screen while a we simultaneously highlighted the craftsmanship, and the microscopic details of the watch.

RESULTS

-50 international journalists hyped the event to press and 400 of AP’s best clients had priceless interactions with LeBron James.

-Within just a couple of months, every timepiece was sold.

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