Andy Warhol x Dom Pérignon: Pop Art Homage at NY Fashion Week

CHALLENGE

– Havas Events NA was commissioned by Dom Pérignon to create a closing week event for the launch of The Dom Pérignon’s Andy Warhol inspired bottle collection, during New York Fashion Week.

SOLUTION

-Our creative approach was to recreate the vibe of Warhol’s legendary Factory — An event as colorful and playful as Warhol’s palette.

-A loft-style, Michelin Star restaurant in New York’s Meatpacking District became the stage for the private event.

-200 exclusive attendees were treated to a seated dinner surrounded by splashes of pop color art installations, interspersed with Dom Pérignon bottles and throwbacks of Warhol’s silkscreen art pieces

-Our crescendo to the unveiling — giant light boxes of the bottles surprisingly emerged from the dark before enjoying a formal tasting and toast to both Dom Pérignon and Andy Warhol.

-To much surprise, polaroid cameras with pop-art filters were given to guests as gifts to remind them of their memory with the brand.

RESULTS

– Guests continued to dance the night away at a nightclub on the first floor, which played tunes from the golden days of Studio 54.

– Havas Events NA was successful in transforming a space into a replica of Andy Warhol’s infamous Factory. We succeeded the expectations of the client in brining to life the collaborative collection of Andy Warhol and Dom Pérignon.

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