Van Cleef Celebrates 45 Years in Beverly Hills

CHALLENGE

-Havas Events NA was tasked to design a custom High Jewelry Exhibition and private dinner for their top 140 VIP clients to showcase some of their oldest and most coveted pieces.

SOLUTION

-The evening began with a red carpet entrance and cocktail hour at the transformed boutique where guests were able to preview the exhibition.

-The walls of the boutique donned custom graphics with descriptions of famous pieces as well as images of top celebrities such as Elizabeth Taylor wearing their collection.

-Guests were then escorted to the Beverly Hills Montage Hotel where the ballroom was transformed into a California Oasis.

-We designed an 80 feet projection screen which showcased custom live imagery of iconic Californian landscapes all inspired by the jewelry.

-A catwalk stage was created in front of the projection wall where a live musical performance was set during dinner and models presented before walking through the crowd for guests to view the pieces and interact with guests.

-As guests enjoyed a multi-course meal, they were able to try on pieces and preview the collection all available for purchase.

-The following day, guests were invited back to the boutique by appointment to purchase their favorite pieces of the evening and new collection.

RESULTS

–Havas Events NA was able to showcase Van Cleef’s infinite beauty and inspired creations in this lavish dinner show.

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